Catherine Bates
General Manager PR and Major Events, Tourism New Zealand
Catherine is responsible for the integration of Tourism New Zealand's international media teams and major events.
In 2012 and 2013 Catherine was appointed project lead on the New Zealand Country Story; a project with an objective to deliver a shared story about New Zealand that helps to communicate the country's distinct and unique attributes to international audiences around the world.
She has been with Tourism New Zealand for 18 years in varying roles including overseeing the '100% Pure New Zealand' campaign. Graduating from Massey University in 1994, she has a BBS Hons majoring in Management and DBS majoring in Business Communication.
In 2012 and 2013 Catherine was appointed project lead on the New Zealand Country Story; a project with an objective to deliver a shared story about New Zealand that helps to communicate the country's distinct and unique attributes to international audiences around the world.
She has been with Tourism New Zealand for 18 years in varying roles including overseeing the '100% Pure New Zealand' campaign. Graduating from Massey University in 1994, she has a BBS Hons majoring in Management and DBS majoring in Business Communication.